ROLE:

Visual Design, Art Direction

I had the opportunity to be the lead designer for Peet’s Coffee traffic boosting campaign for three new coffee bars in California. Following Peet’s new branding guidelines,  I designed the concepts for their postcards, digital ads and email blasts. The campaign was a success resulting in doubling each store’s existing loyalty database in one week.

EMAIL BLASTS

MOBILE DIGITAL ADS

POSTCARD MAILER

VALASSIS MAILER